How to do SEO – Step by Step Guide

 

Are you looking for the SEO Company in Coimbatore? PS Infotel is the leading best digital marketing company in Coimbatore.

Our SEO Process:

Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.

We provide Search Engine Optimization (SEO Coimbatore) services by,

Checking and Sending Initial Analysis Report – Which includes the client’s website data like Domain Information, hosting server Information, Website status in Search Engines, On-Page status, Ranking analysis in Search engines, Social Media Presence

Satisfying the Clients thought of knowledge about their website information, We can start the SEO process by getting the keywords related to the website

Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.

Keyword research is the process of determining what keywords are used in search engines by potential customer. Keyword research, we want to search the keyword with the help of adwords tool in google Search engine.

 

There are two types of SEO process in Optimizing the Website :

ü  On-Page Optimization

ü  Off-Page Optimization

 

 

On-Page Optimization

 

In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. Also framing the keywords called Metadata framing.

Methods in On-Page Optimization:

ü  White Hat SEO

ü  Black Hat SEO

ü  Gray Hat SEO

 

Factors in On-Page Optimization:

ü  Title Tag

ü  Description

ü  Sitemap.xml

ü  Robots.txt

ü  Google analytic tool

ü  Webmaster tool

ü  Alt image Tag

ü  Keywords research

There are rules to framing the metadata which the inclusion of tags like Title, Keywords and description. In that,

ü  Title should be 50 to 60 Characters

ü  Keyword should be 5 to 6 used

ü  Description should be 150 to 180 characters

 

 

Metadata framing satisfying the above three rules, and then it is White Hat method. If not, it is Black Hat. If combination of the both is called Grey Hat Method.

The framing of the Meta data is for the each and every page in the website. Then Copy and pasting the three meta tags one by one inside the HTML pages combined with the Title tags.

Then, we should create the account in Search engines like Google, we optimized. Open that account in both the Search Console or Web Master tool and Analytics tool.

ü  Google Webmaster Tools is a free online service from Google that helps you manage your website or blog, or those of your clients.

ü  Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website's traffic.

In the Analytics tool, we have to sign in and submit our website URL and getting the analytics code for our site. We have to copy and paste that code below the Meta tags of each page or Homepage alone.

In the Web Master tool, the same process of signing in and getting some javascript coding, we should copy that code and pasting it in our web pages above the end of header tag.

Including the Robots.txt, Sitemap.xml and Sitemap. Html files also. Those files are very important for the optimization of webpages.

ü  Generate effective robots.txt files that help ensure Google and other search engines are crawling and indexing your site properly.

ü  HTML Sitemap is a file that contains all the URLs for a domain.

ü  XML Sitemap - A list of pages you want the Search Engines to find which is created in XML format and submitted to the Search Engines.

After uploading those files in the server backend, We should submit the XML Sitemap in the Search Console and in the webmaster tool, there is an option called fetch as google. Inside of that, we must submit the each and every pages as URL and click fetch and render option. So that Google can able to crawl the webpages and include those urls beyond the other website URLs in it.

 

Thus the On-Page Optimization has been successfully finished.

 

Off-Page Optimization

Off-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily bases. It helps to maximize website performance in search engine for target keywords. Off Page SEO Services is the best way to get more website traffic.

 

Strategies for Off-page optimization:

ü  Reviews

ü  Article submission

ü  Social bookmarking

ü  Blog Commenting

ü  Forum discussion

ü  Directory Submission

ü  Press release submission

ü  Classified Ads posting

ü  Social networking

 

Reviews:

Review submission is the work with search engines that require a validation code (captcha). That is exactly the same way a real person would submit a website to a search engine. It helps to improve our website’s webpages search ranking.

Finding the Review Sites:

site:.com/domaintools.com

 

 

 

 

 

Social bookmarking:

Creating the account and submitting our URL in bookmarking sites with keywords, we are using in the webpages of our website. Social Bookmarking sites are essentially libraries that store links that are bookmarked in categories. Visitors use them to find websites relevant to what they need. There are literally millions of people that use Social Bookmark sites. You will want your website to be listed within these Social Bookmarking sites.

Finding the Social Bookmarking Sites:

ü  site:.com.au "Your Source for Social News and Networking"

ü  "Posted by * 3..5 minutes ago (http://www./*.com)" "Your Source for Social News and Networking"

 

Blog Commenting:

Blog Commenting is the interaction with the blogger administrators with the comments we are posting about the post in their blogs. By commenting for their post, we can add our keywords within the accompany of URL. It will helps to gain the knowledge by knowing the details of the post and also keyword ranking.

Finding the Blog Commenting Sites:

Blogspot:

ü  web design company inurl:blogspot

ü  web design company blogspot

ü  site:blogspot.com post comments "web design company"

ü  inurl:blogspot "web design" "post a comment"

ü  site:.com inurl:blogspot +post a comment "web design company"

ü  "post comment" web design company blogspot

ü  "comment" web design company blogspot

ü  "inurl:blogspot" web design company

Wordpress:

ü  Inurl:.edu "powered by wordpress" "leave a comment"

ü  Inurl:.gov "powered by wordpress" BlogEngine

ü  Inurl:.edu "Powered by BlogEngine.NET 1.4.5.0?

ü  Inurl:.gov ""Powered by BlogEngine.NET 1.4.5.0?

ü  Inurl:.ac.uk "Powered by BlogEngine.NET 1.4.5.0?

ü  powered by wordpress your keyword

ü  powered by wordpress intitle:your keyword

ü  powered by wordpress inurl:your keyword

ü  If you have a TypeKey or TypePad account your keyword

ü  site:blogspot.com your keyword

ü  powered by wordpress your keyword -comments are closed

 

 

Forums Posting:

Forum websites are online discussion sites or in other words, 'message board'. It consists of group of contributors who are already registered on the website. After being registered on the forum websites, members can submit topics for discussion that is known as 'threads'. They can communicate with other members through publicly visible messages or posts on submitted topic.

 

Forum Posting today has taken on an important stance in boosting SEO efforts. Forum Posting simply means posting new threads or replying to old ones in forums in order to get quality inbound links to a website. If Forum Posting is done the right way then it can drive targeted traffic to a website.

Forum Submission is not only used for marketing purposes but also useful to draw the energetic traffic to a website. Forums world is an immense platform to collaborate with likeminded individuals in your field.

 

Finding the Forum Posting Sites:

ü  "Powered by PHPbb"

ü  "Powered by vBulletin"

ü  "Powered by SMF"

ü  inurl:viewtopic your keyword

ü  Powered by Phbb your keyword

ü  Powered by vBulletin your keyword

ü  Powered by SMF your keyword

ü  Phbb your keyword

ü  powered by IPB your keyword

ü  MyBB your keyword

ü  powered by PunBB your keyword

 

Directory Submission:

Today submission of websites to web directories is considered a common SEO (search engine optimization) technique to get back-links for the submitted web site. One distinctive feature of 'directory submission' is that it cannot be fully automated like search engine submissions in seo company in coimbatore.

Finding the Directories Submission Sites:

ü  intitle:add+url "your keyword"

ü  intitle:submit+site "your keyword"

ü  intitle:submit+url "your keyword"

ü  intitle:add+your+site "your keyword"

ü  intitle:add+site "your keyword"

ü  intitle:directory "your keyword"

ü  intitle:sites "your keyword"

ü  intitle:list "your keyword"

 

Article Submission:

Article directories allow users to submit unique articles to the directory for content syndication. These directories allow articles to embed links to other websites with relevant anchor text. Popular article directories are considered authority sites and are constantly crawled by search engine bots.

 

Classified Ads posting:

Classified ads are mainly focused on getting the clients from the online services through converting of leads. But, it is not only a great way to promote your business, but an excellent source of traffic and backlinks. Generally, a free classified ad posting requires no fee at all, but some sites, targeted to cover specific addressees, carry a price tag depending upon the size and type of advertisement.

 

Social networking:

Social Networking the maintaining of our social media accounts by updating it daily with our intimation of presence and services we are providing in it. It will helps to reach the traffic for our website and also gaining the lead converted to our clients.

 

Conclusion:

Search engine optimization is focused around a wide range of topics to master. Here are the key factors to overlook and deal with in order to succeed in search engines.