How to do SEO – Step by Step Guide
Are you looking for the SEO Company in Coimbatore? PS Infotel is the leading best digital marketing company in Coimbatore.
Our SEO Process:
Search Engine Optimization (SEO) is the activity of
optimizing web pages or whole sites in order to make them search engine
friendly, thus getting higher positions in search results.
We provide Search Engine Optimization (SEO Coimbatore) services by,
Checking and Sending
Initial Analysis Report – Which includes the client’s website data like
Domain Information, hosting server Information, Website status in Search
Engines, On-Page status, Ranking analysis in Search engines, Social Media
Presence
Satisfying the Clients thought of knowledge about their
website information, We can start the SEO process by getting the keywords
related to the website
Keyword is a word
that is used for searching through Search Engines in order to get results
related to your searched query.
Keyword research
is the process of determining what keywords are used in search engines by
potential customer. Keyword research, we want to search the keyword with the
help of adwords tool in google Search engine.
There are two types of SEO process in Optimizing the Website
:
ü
On-Page Optimization
ü Off-Page
Optimization
On-Page Optimization
In search engine optimization, on-page optimization refers
to factors that have an effect on your Web site or Web page listing in natural
search results. Also framing the keywords called Metadata framing.
Methods in On-Page
Optimization:
ü
White Hat SEO
ü
Black Hat SEO
ü Gray
Hat SEO
Factors in On-Page
Optimization:
ü
Title Tag
ü
Description
ü
Sitemap.xml
ü
Robots.txt
ü
Google analytic tool
ü
Webmaster tool
ü
Alt image Tag
ü Keywords
research
There are rules to framing the metadata which the inclusion
of tags like Title, Keywords and description. In that,
ü
Title should be 50 to 60 Characters
ü
Keyword should be 5 to 6 used
ü Description
should be 150 to 180 characters
Metadata framing satisfying the
above three rules, and then it is White Hat method. If not, it is Black Hat. If
combination of the both is called Grey Hat Method.
The framing of the Meta data is
for the each and every page in the website. Then Copy and pasting the three
meta tags one by one inside the HTML pages combined with the Title tags.
Then, we should create the
account in Search engines like Google, we optimized. Open that account in both
the Search Console or Web Master tool and Analytics tool.
ü
Google Webmaster Tools is a free online service
from Google that helps you manage your website or blog, or those of your
clients.
ü Google
Analytics (GA) is a service offered by Google that generates detailed
statistics about a website's traffic.
In the Analytics tool, we have to sign in and submit our
website URL and getting the analytics code for our site. We have to copy and
paste that code below the Meta tags of each page or Homepage alone.
In the Web Master tool, the same process of signing in and
getting some javascript coding, we should copy that code and pasting it in our
web pages above the end of header tag.
Including the Robots.txt, Sitemap.xml and Sitemap. Html
files also. Those files are very important for the optimization of webpages.
ü
Generate effective robots.txt files that help
ensure Google and other search engines are crawling and indexing your site
properly.
ü
HTML Sitemap is a file that contains all the
URLs for a domain.
ü XML
Sitemap - A list of pages you want the Search Engines to find which is created
in XML format and submitted to the Search Engines.
After uploading those files in the server backend, We should
submit the XML Sitemap in the Search Console and in the webmaster tool, there
is an option called fetch as google. Inside of that, we must submit the each
and every pages as URL and click fetch and render option. So that Google can
able to crawl the webpages and include those urls beyond the other website URLs
in it.
Thus the On-Page Optimization has been successfully
finished.
Off-Page
Optimization
Off-page optimization is the most important part in search
engines optimization because it gives back links to your sites and it requires
a lot of work on a daily bases. It helps to maximize website performance in
search engine for target keywords. Off Page SEO Services is the best way to get
more website traffic.
Strategies for Off-page optimization:
ü
Reviews
ü
Article submission
ü
Social bookmarking
ü
Blog Commenting
ü
Forum discussion
ü
Directory Submission
ü
Press release submission
ü
Classified Ads posting
ü Social
networking
Reviews:
Review submission is the work with search engines that
require a validation code (captcha). That is exactly the same way a real person
would submit a website to a search engine. It helps to improve our website’s
webpages search ranking.
Finding the Review
Sites:
site:.com/domaintools.com
Social bookmarking:
Creating the account and submitting our URL in bookmarking
sites with keywords, we are using in the webpages of our website. Social
Bookmarking sites are essentially libraries that store links that are
bookmarked in categories. Visitors use them to find websites relevant to what
they need. There are literally millions of people that use Social Bookmark
sites. You will want your website to be listed within these Social Bookmarking
sites.
Finding the Social
Bookmarking Sites:
ü
site:.com.au "Your Source for Social News
and Networking"
ü
"Posted by * 3..5 minutes ago
(http://www./*.com)" "Your Source for Social News and
Networking"
Blog Commenting:
Blog Commenting is the interaction with the blogger
administrators with the comments we are posting about the post in their blogs.
By commenting for their post, we can add our keywords within the accompany of
URL. It will helps to gain the knowledge by knowing the details of the post and
also keyword ranking.
Finding the Blog
Commenting Sites:
Blogspot:
ü web design company
inurl:blogspot
ü web design company
blogspot
ü site:blogspot.com
post comments "web design company"
ü inurl:blogspot
"web design" "post a comment"
ü site:.com
inurl:blogspot +post a comment "web design company"
ü "post
comment" web design company blogspot
ü "comment"
web design company blogspot
ü "inurl:blogspot"
web design company
Wordpress:
ü Inurl:.edu
"powered by wordpress" "leave a comment"
ü Inurl:.gov
"powered by wordpress" BlogEngine
ü Inurl:.edu
"Powered by BlogEngine.NET 1.4.5.0?
ü Inurl:.gov
""Powered by BlogEngine.NET 1.4.5.0?
ü Inurl:.ac.uk
"Powered by BlogEngine.NET 1.4.5.0?
ü powered by wordpress
your keyword
ü powered by
wordpress intitle:your keyword
ü powered by
wordpress inurl:your keyword
ü If you have a
TypeKey or TypePad account your keyword
ü site:blogspot.com
your keyword
ü powered by
wordpress your keyword -comments are closed
Forums Posting:
Forum websites are online discussion sites or in other
words, 'message board'. It consists of group of contributors who are already
registered on the website. After being registered on the forum websites,
members can submit topics for discussion that is known as 'threads'. They can
communicate with other members through publicly visible messages or posts on
submitted topic.
Forum Posting today has taken on an important stance in
boosting SEO efforts. Forum Posting simply means posting new threads or
replying to old ones in forums in order to get quality inbound links to a
website. If Forum Posting is done the right way then it can drive targeted
traffic to a website.
Forum Submission is not only used for marketing purposes but
also useful to draw the energetic traffic to a website. Forums world is an
immense platform to collaborate with likeminded individuals in your field.
Finding the Forum
Posting Sites:
ü "Powered by
PHPbb"
ü "Powered by
vBulletin"
ü "Powered by
SMF"
ü inurl:viewtopic
your keyword
ü Powered by Phbb
your keyword
ü Powered by
vBulletin your keyword
ü Powered by SMF your
keyword
ü Phbb your keyword
ü powered by IPB your
keyword
ü MyBB your keyword
ü powered by PunBB
your keyword
Directory Submission:
Today submission of websites to web directories is
considered a common SEO (search engine optimization) technique to get
back-links for the submitted web site. One distinctive feature of 'directory
submission' is that it cannot be fully automated like search engine
submissions in
Finding the
Directories Submission Sites:
ü intitle:add+url
"your keyword"
ü intitle:submit+site
"your keyword"
ü intitle:submit+url
"your keyword"
ü intitle:add+your+site
"your keyword"
ü intitle:add+site
"your keyword"
ü intitle:directory
"your keyword"
ü intitle:sites
"your keyword"
ü intitle:list
"your keyword"
Article Submission:
Article directories allow users to submit unique articles to
the directory for content syndication. These directories allow articles to
embed links to other websites with relevant anchor text. Popular article directories
are considered authority sites and are constantly crawled by search engine
bots.
Classified Ads
posting:
Classified ads are mainly focused on getting the clients
from the online services through converting of leads. But, it is not only a
great way to promote your business, but an excellent source of traffic and
backlinks. Generally, a free classified ad posting requires no fee at all, but
some sites, targeted to cover specific addressees, carry a price tag depending
upon the size and type of advertisement.
Social networking:
Social Networking the maintaining of our social media
accounts by updating it daily with our intimation of presence and services we
are providing in it. It will helps to reach the traffic for our website and
also gaining the lead converted to our clients.
Conclusion:
Search engine optimization is focused around a wide range of
topics to master. Here are the key factors to overlook and deal with in order
to succeed in search engines.
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